Overview

Important Dates

👉 Candidates are advised to apply well before the closing date and regularly check the official SBI careers page for updates, corrigenda, schedules and results.

Application Fee & Age Limit

Vacancy Details & Eligibility

Total Vacancies: 4

Preferred Qualifications & Certifications

• Analytical Marketing & Campaign: MBA/PGDM in Marketing/Business Analytics; Digital Marketing/Marketing Analytics certification; GA4 & Google Ads certification.
• Digital Marketing: MBA/PGDM; Digital Marketing/Social Media Marketing certification; Google Ads, Performance Marketing & GA4 certification.
• Content Specialist: Certifications in Digital Marketing, SEO, Content Writing, Advertising, Creative Writing, Communications or related disciplines are preferred.

Post-wise Skills & Job Profile

1. Deputy Vice President (Analytical Marketing & Campaign)

Preferred skills: Strong analytical, problem-solving and data interpretation skills; customer segmentation; campaign management; marketing automation; performance measurement; omnichannel campaign planning and optimization; SQL, Excel, Power BI/Tableau, Google Analytics and MarTech platforms; project management and stakeholder coordination.

Key responsibilities: Work with customer databases, triggers, events and re-marketing to create direct marketing campaigns; understand customer buying habits; prepare marketing campaign strategies; measure online/offline campaign performance; report on leads, conversion rates, website traffic and social-media engagement; monitor KPIs and dashboards; coordinate with business units, technology teams and external partners; maintain data quality, governance, regulatory compliance and information security requirements.

2. Deputy Vice President (Digital Marketing)

Preferred skills: Digital marketing, social media, performance marketing and customer acquisition; multi-channel campaign execution; analytics and campaign measurement; stakeholder management, communication and project management.

Key responsibilities: Work with channels such as INB and YONO to improve conversions through customer journeys and funnel management; own digital customer acquisition strategy; work with the e-Commerce team; manage Search and Display agencies; develop digital partnerships; monitor digital marketing trends; implement campaigns across approved channels; manage digital partnerships/affiliate/influencer initiatives where applicable; analyze performance and optimize ROI; ensure branding, regulatory and information-security compliance.

3. Content Specialist

Preferred skills: Strong written and verbal English communication; Indian-language proficiency is a plus; CMS and marketing automation tools such as Salesforce Marketing Cloud, Marketo and HubSpot; digital marketing practices including SEO, social and email; project management; process orientation and quality focus.

Key responsibilities: Create and manage brand-aligned content for web, social, email, video, in-app and offline channels; translate business briefs into customer communication; coordinate with internal teams and agencies; review content for accuracy, consistency and compliance; manage content calendars; coordinate digital assets; support A/B testing; maintain digital asset libraries; operate content deployment through MarTech platforms; track performance; coordinate with compliance teams and vendors.

Salary / CTC & Contract Period

Remuneration: Annual CTC is negotiable and depends on experience, current emoluments and place of posting. The CTC comprises 80% fixed and 20% variable pay. No other perks are specified. The contract may be terminated by either side with three months' notice or payment/surrender of three months' compensation in lieu of notice, as stated in the advertisement.

Variable Pay

Annual increment from the second year onwards can be up to 5% of the finalized annual CTC, subject to the stated performance condition of at least 90% appraisal score.

Selection Process

1. Shortlisting: Minimum qualification and experience alone do not guarantee an interview. SBI will decide the shortlisting parameters and the number of candidates called.
2. Interview: Interview carries 100 marks. For Deputy Vice President (Analytical Marketing & Campaign) and Deputy Vice President (Digital Marketing), shortlisted candidates must deliver a 5–10 minute presentation on the relevant job profile.
3. CTC Negotiation: SBI may negotiate CTC at the interview or separately after the interview.
4. Merit List: Merit is prepared in descending order based on interview scores only; tie at the cut-off is resolved according to age in descending order.
5. Final Selection: Candidates with whom CTC is successfully negotiated and who satisfy the applicable conditions are finally selected.

Documents Required for Upload

• Recent Photograph & Signature (JPEG)
• Detailed Resume (PDF)
• ID Proof (PDF)
• Proof of Date of Birth (PDF)
• Caste Certificate / PwBD Certificate, if applicable (PDF)
• Bachelor's Degree Certificate (PDF)
• Preferred Qualification Certificate, if any (PDF)
• Preferred Certification Certificate, if any (PDF)
• Experience Certificates (PDF)
• Duly filled, signed and scanned Biodata Form (PDF)
• Latest 3 Months Salary Slips (PDF)
• Form-16 / Offer Letter from current employer (PDF)
• NOC from present employer where applicable; mandatory for candidates working in Government Organization / PSU / Public Sector Bank, with production at interview as stated in the advertisement
• Mandatory Undertaking in the prescribed format (PDF)

Photo & Signature Upload Specifications

• Photograph: Recent passport-style colour photograph; preferred 200 × 230 pixels; file size 20–50 KB.
• Signature: Black ink on white paper; preferred 140 × 60 pixels; file size 10–20 KB. Signature in CAPITAL LETTERS is not accepted.
• Other scanned documents should be clear, readable PDFs; the advertisement specifies a maximum PDF size of 500 KB.

How to Apply

Important Links

Related Searches: SBI SCO Recruitment 2026, SBI Specialist Cadre Officer Recruitment 2026-27, CRPD/SCO/2026-27/24, SBI Digital Marketing Recruitment, Deputy Vice President Marketing, Content Specialist SBI, SBI Jobs 2026, Bank Jobs 2026.

Frequently Asked Questions

---